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DEALERSEDGE Welcome to DealersEdge
Advanced Management Education for Top-Tier Auto Dealership Managers
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  1. Case Studies in Successful Customer Loyalty in the Dealership

    DDI2 Case Studies in Successful Customer Loyalty in the Dealership

    $298.00

    (Recorded Webinar)
    Presenter: Mike Gorun
    Original Air Date: September 9, 2010
    Program Length: 1 hour 43 minutes

    Everyone knows that it should be easier to re-sell and existing customer than it is to go out and find a new one. The basic building blocks of customer loyalty are a quality product or service delivered at fair prices, but also in a way that makes your customers know that they are appreciated and valued. Customer Loyalty programs and systems abound -  just how do you know which one, if any, will work best in your dealership. On September 9th visit with Mike Gorun from MediaTrack as we explore case studies of successful customer loyalty initiatives in the dealership environment. Learn More
  2. Case Studies: Service Departments Winning Back 2nd & 3rd Owner Vehicles

    DDI3 Case Studies: Service Departments Winning Back 2nd & 3rd Owner Vehicles

    $298.00

    (Recorded Webinar)
    Presenter: Ed Kovalchick
    Original Air Date: September 16, 2010
    Program Length: 1 hour 31 minutes

    Learn what is different about the “corner garage” that keeps customers coming back over and over again as their vehicles age.  Ed Kovalchick is a nationally-known service management trainer and for about 18 months he has devoted almost all of his time studying what makes the corner garage tick.  His findings will amaze you – the average customer comes back 4 times per year producing a 2.7 hour repair order with each visit.  Working on vehicles with an average age of 9 years, parts sales exceed labor. Ed will profile several dealership service departments that have transformed a segment of their shop into The Garage® with some amazing results.  It takes a change of mindset – Ed will show you how you can make it work in your dealership. This can open up a whole new business in service. Learn More
  3. How to Create a Consistent & Professional Service Lane Selling Process

    DDI4 How to Create a Consistent & Professional Service Lane Selling Process

    $298.00

    (Recorded Webinar)
    Presenter: Steve Kwiatkowsk
    Original Air Date: September 23, 2010
    Program Length: 1 hour 31 minutes

    How can your service department create the consistent selling process so often in evidence in the showroom?  This question has vexed dealers and service managers for decades.  The selling discipline taught and enforced in so many dealership showrooms is almost always absent once you get to their service drives.  System-selling guru, Steve Kwiatkowski of Liqqid Inc. will bring you real life examples of dealerships employing new tools to impressively increase maintenance package sales. Meet some of the dealer and service managers as they tell you how their success was realized. We all know there are huge profits to be earned in these sales – now you can learn how other dealerships have achieved their success in selling more high-profit maintenance packages.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  4. Tips and Tactics for Converting Phone Ups to Appointments

    DDI5 Tips and Tactics for Converting Phone Ups to Appointments

    $298.00

    (Recorded Webinar)
    Presenter: Jerry Thibeau of Phone-Up Ninjas
    Original Air Date: September 30, 2010
    Program Length: 1 hour 25 minutes

    Dealerships spend a ton of money in an effort to get customers to raise their hands.  Many make their first contact with the dealership by telephone.  It’s absolutely no secret that the challenge is to get that prospect off of the phone and into the dealership.  Jerry Thibeau will offer a laundry list of tips and word tracks designed to bring the customer into the selling arena.  It’s your job to get them past their fears and insecurities, Jerry will provide you with proven processes to do just that.
    Learn More
  5. Six Profit Leaks in New and Used Sales Departments

    DDJ2 Six Profit Leaks in New and Used Sales Departments - and How to Plug Them Right Now!

    $298.00

    (Recorded Webinar)
    Presenter: Steve Nickelsen of Nickelsen Partners
    Original Air Date: October 7, 2010
    Program Length: 1 hour 17 minutes

    If buying a car or truck is a complicated process, then selling one is even more so. Ordering, stocking, advertising, displaying, analyzing, financing, CSI surveys, compensating sales staff, keeping that same staff motivated and productive - all make for a very busy department - even when you are selling fewer units than you were a few years ago. Dealers who have survived the last couple of years really know how to squeeze a nickel and necessity has demanded that they find a few new ways to bring more profit to the bottom line. Steve Nickelsen of Nickelsen partners has had a front row seat through these tough times and has witnessed some creative methods for finding new ways to make money in the new and used vehicle departments. In this webinar Steve will highlight six often overlooked profit opportunities in your variable operations and how you can bring more money to the bottom line. Learn More
  6. Now Generation Car Shoppers Demand a New Generation Selling Process

    DDJ3 Now Generation Car Shoppers Demand a New Generation Selling Process

    $298.00

    (Recorded Webinar)
    Presenter: Mark Rikess of The Rikess Group
    Original Air Date: October 21, 2010
    Program Length: 1 hour 33 minutes

    Perhaps the Internet has changed everything - Customers are no longer in the dark about car prices. Online review sites give the disgruntled customer a megaphone to share their experiences with your dealership. Young educated sales staff prospects are shunning the old command and control showroom selling system. And the costs of running a traditional showroom process continue to climb while effectiveness wanes. So says, Mark Rikess of The Rikess Group. Mark with join us to discuss how and why so many dealers and dealer groups are taking action by changing the culture in their showrooms to a more transparent and open non-negotiation- based selling system. Case studies demonstrate the effectiveness of this approach - now it's up to brave dealers to be the catalyst for change in their showrooms. Mark will explain how successful non-negotiation selling dealers are taking the plunge and then making it work for all involved. Learn More
  7. DDK1 Facebook for Auto Dealers

    DDK1 Facebook for Auto Dealers

    $298.00

    (Recorded Webinar)
    Presenter: "Rock Star" Tim Martell, President and Founder of Wikimotive.net
    Original Air Date: November 4, 2010
    Program Length: 1 hour 35 minutes

    All dealers have been told they simply MUST have a social media presence - And Facebook is clearly the place to start. O.K. you say "How do I start?" "Just how complicated it this" "How much time does it take?" These questions and more will be answered on a Webinar on Nov 4th featuring Timothy Martel, of Wikimotive.net - the "rock-star of dealership social media." Tim will take you step-by-step through the process that will have you effectively marketing to your Facebook Fans in no time! You'll learn how to keep these fans coming back over and over - getting them hooked on your content. Tim will show you how to build a Facebook presence that results in a long list of fans and customers that repeatedly spend money in your dealership - just like he does for his dealership clients. Learn More
  8. Chuck Hartle’s Parts Inventory Evaluation Tool - Nails Down Overall Dept Performance

    DDK3 Chuck Hartle’s Parts Inventory Evaluation Tool - Nails Down Overall Dept Performance

    $298.00

    (Recorded Webinar)
    Presenter: "Parts Guru" Chuck Hartlé of PartsEdge
    Original Air Date: November 18, 2010
    Program Length: 1 hour 58 minutes

    It is time to stop concentrating on all the confusing reports and indicators pumped out by your DMS concerning your parts inventory! In most cases this is pure data over-load. All this measurement is not necessarily bad, but can be confusing and counterproductive. Chuck Hartle' has developed a simple measurement that can tell quickly whether or not your efforts to manage the inventory are effective. Visit with Chuck as he explores and explains his "Purchase-To-Sale Ratio" a measurement that yields the best data for evaluation of your inventory performance - all in one reporting method! This single and easy to produce report will unlock the data and help improve your overall inventory performance. Learn More
  9. How One Dealer Saves $150K per year on 3 Common Expense Categories

    DDL1 How One Dealer Saves $150K per year on 3 Common Expense Categories

    $298.00

    (Recorded Webinar)

    Presenter: Doug Austin, President of Performance Management Group (PMG)
    Original Air Date: December 2nd
    Program Length: 1hour 22

    This webinar will provide a road map to savings in these three important expense categories - but it will also provide a basis for changing the purchasing culture in your dealership so that this type of savings can be achieved in many other expense categories as well. Get the specifics on how you are over-spending on credit cards, telcom and credit reports - but also learn the basics of process, training and compliance and how all relate to negotiating for the best competitive price. Get a head start on effective purchasing control and savings in your dealership. Doug Austin is our presenter and his company provides strategic purchasing management training and assistance for over 450 dealerships - of all sizes. He'll teach you how to become one tough negotiator! Learn More
  10. Effectively Merchandising Your Dealership & Inventory Online

    DDL2 Effectively Merchandising Your Dealership & Inventory Online

    $298.00

    (Recorded Webinar)

    Presenter: Howard Polirer of AutoTrader
    Original Air Date: December 9th, 2010
    Program Length: 1hour 30 minutes

    You have the opportunity to join one of the industry’s top experts, Howard Polirer, Director of Industry Relations for AutoTrader.com, for a live webinar that takes a closer look at the messages that are important to consumers in selecting a dealership and a vehicle. Effectively Merchandising Your Dealership & Inventory Online offers recommendations on how to differentiate your inventory and dealership online to create value in the minds of consumers, as well as best practices for taking photos, writing seller’s comments, using video and customer testimonials, and pricing competitively. This workshop will ultimately provide insight into the online messages that motivate consumers to offline action. Learn More

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