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DEALERSEDGE Welcome to DealersEdge
Advanced Management Education for Top-Tier Auto Dealership Managers
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  1. A Business Development Plan for Service & Parts

    DDE3 A Business Development Plan for Service & Parts

    $298.00

    (Recorded Webinar)
    Presenter: Richard Owen – ROI Consulting
    Original Air Date: May 20, 2010
    Program Length: 1 hour 41 minutes

    Service and Parts Managers seldom receive any training or guidance on how to think like a business builder. They are typically well-schooled in the administrative and technical functions of getting the job done in their departments, but are almost never taught how to think strategically about how to make the business that you already have the springboard for growth. Richard Owen will be with us on May 20th to lay out a plan for strategic and tactical growth of your service and parts business. Learn how growth-focused business men and women think – and how they put those ideas into action.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  2. Sample Solutions for Building Dealership Email Lists

    DDF1 Sample Solutions for Building Dealership Email Lists 

    $298.00

    (Recorded Webinar)
    Presenters:  Doug McCrea, President of Acquired Marketing Service and Lisa Cull of Reynolds and Reynolds
    Original Air Date: June 3, 2010
    Program Length: 2 hours

    No one has to convince you that maintaining an accurate email database for your dealership’s customers is important.  That is a given.  The hard part for most dealerships is the acquisition and then maintenance of these lists…so many of your customer records carry no email address at all and many others are outdated.  The entire subject of email capture and maintenance will be on the table. Learn the latest methods for appending high-quality email addresses to your customer records – plus all the dos and don’ts of email database building.  Do this correctly and you will end up with a valuable marketing resource.  Do it poorly and suffer the consequences.
    Learn More
  3. Service Benchmarks - The New Reality

    DDF2 Service Benchmarks - The New Reality

    $298.00

    (Recorded Webinar)
    Presenter: Rob Campbell, Dealership Analyst at Mironov, Sloan & Parziale, LLC
    Original Air Date: June 10, 2010
    Program Length: 2 hours 16 minutes

    Over the past couple of years dealership service operations have gone through some rapid change. And while many of the “new rules” of operation have be absorbed and in some cases conquered, the benchmarks against which every service operation is measured have hardly moved at all. Join us as fixed operations expert Rob Campbell brings a lively discussion of the New Realities in service. He will discuss what has changed and how that should alter our view of benchmarks, but he will also discuss improvement strategies for service managers when their numbers don’t quite measure up. Learn More
  4. Business Development Center Diagnosis and Update

    DDF3 Business Development Center Diagnosis and Update

    $298.00

    (Recorded Webinar)
    Presenters: Steve Nickelsen and Bob Bartholomew from Nickelsen Partners along with a special auto dealer mystery guest.
    Original Air Date: June 17, 2010
    Program Length: 1 hour 32 minutes

    Is your BDC operating a peak profit-making efficiency – or are you still using the process and formulas of many years past? The idea of taking incoming phone calls out of the hands of showroom sales staff and even service advisors has taken firm root in many dealerships and dealer organizations. But like many of these “new ideas” the concept has now come of age. Join Steve Nickelsen and Bob Bartholomew – along with a special auto dealer guest – as we explore what more can be accomplished in this BDC tune-up session. If you have never tried the concept – or have tried and abandoned your BDC – you especially might want to take another look. Find the BDC success you have been missing. Learn More
  5. Nine Myths & One Truth about Dealership Insurance

    DDF4 Nine Myths & One Truth about Dealership Insurance

    $298.00

    (Recorded Webinar)
    Presenter: Roger Beery of the Austin Consulting Group
    Original Air Date: June 24, 2010
    Program Length: 1 hour 49 minutes

    No one likes to even think about insurance – unless that is, you just experienced a loss or a risk of doing business has suddenly come home to roost. And the complexity of insurance contracts can give almost anyone a headache. However, when you total it all up, insurance is a major expense category in your dealership and needs some careful attention. Join with us as Roger Beery of the Austin Consulting Group will provide details on why it is important to bid your insurance package knowledgeably – but also why if you are paying the same in 2010 as you did in 2009, then you are paying too much. He will also tell you why getting a few quotes is not enough market pressure to guarantee the best price. Get Roger’s input before tackling your insurance renewals. Learn More
  6. Best Practices for Using Online Auctions in Your Dealership

    Best Practices for Using Online Auctions in Your Dealership

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio CDs!

    Visit https://VIP.DealersEdge.com/ for more information.

    Presenter: Ed Berkowitz V.P. of OPENLANE
    Original Air Date: July 8, 2010
    Program Length: 1 hour 37 minutes
    SKU DDG2

    Learn the best practices of those dealers already benefitting from online auctions in their dealerships! Keeping your pre-owned departments filled with hot-selling used vehicles is becoming more and more of a challenge. And while some dealers have embraced the online auction, still others are holding back, perhaps overwhelmed by the process. There are some secrets to making this work for you and Ed Berkowitz, V.P. with OPENLANE will share what he has learned by observing and working with some of the sharpest online auction operators. As Ed contends, you can operate more profitably and quickly by learning to “click” the tires, instead of “kicking” the tires. Join us and learn how others are getting it done! Learn More
  7. Your Online Inventory is Under Attack - How to Fight Back

    DDG4 Your Online Inventory is Under Attack - How to Fight Back

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch of the Pasch Consulting Group
    Original Air Date: July 22, 2010
    Program Length: 1 hour 40 minutes

    Along with your business location and your people, your new and used vehicle inventories are prime weapons in the competitive fight for sales. New forces are entering the market with alarming frequency and they are aggregating your assets – your inventory listings – to drive traffic to their lead-generating websites and services. So not only are they “borrowing” your assets, they are using them to steal leads from right under your nose and selling them back to you or
    your competition. Brian Pasch is back with tips and tactics to help your dealership fight back. If you are serious about fighting the good fight for Internet leads and sales, then you do not want to miss this Webinar. Learn More
  8. Improving Service Menus Without Giving Away the Profit

    DDG5 Improving Service Menus Without Giving Away the Profit

    $298.00

    (Recorded Webinar)
    Presenter: “Prof” Ray Branch of the KEEPS Corporation
    Original Air Date: July 29, 2010
    Program Length: 1 hour 42 minutes

    Selling service with the assistance of a service menu has become an industry standard. However, many service managers complain that in formulating the menu the tendency is to discount in such a way as to eat away at profit margins. Ray Branch, who truly is a service process engineer has studied this issue from all directions and will tell you that making small changes to your menu offerings can actually improve your profit margins on those sales. Ray will reveal to you simple steps that you can take to reverse engineer your menus without giving away the store and without driving customers to your competitors. This is the scientific approach to service menus that could revolutionize your service lane selling success. Don’t miss
    this presentation! Learn More
  9. Zen and the Art of Time & Multi-Task Management for Today's Super Controller

    DDH4 Zen and the Art of Time & Multi-Task Management for Today's Super Controller

    $298.00

    (Recorded Webinar)
    Presenter: Sandi Jerome, SandiJerome.com
    Original Air Date: August 26, 2010
    Program Length: 1 Hour 20 Minutes

    Dealership controllers and office managers have all been there... The dealer reads an article or returns from a 20-Group meeting and immediately asks "Are we doing this?" And while those questions often add to the stress of the day, they should be asked. If you could just learn some tricks and strategies for managing the many tasks of the Dealership Controller and Office Manager positions, then you can manage these issues with calming confidence. Join us for just 90 minutes as former Super Controller Sandi Jerome shares with you some of her checklist and time management tips for dealership controllers and office managers. How is it done? Sandi will help you reach the goal of calming confidence - don't miss it! Learn More
  10. How to Create Pay Plans that Really work with Jeff Sacks

    DDI1 How to Create Pay Plans that Really work with Jeff Sacks

    $298.00

    (Recorded Webinar)
    Presenter: Jeff Sacks, Jeff Sacks Auto
    Original Air Date: September 2, 2010
    Program Length: 1 hour 50 minutes

    Creating manager pay plans that help achieve dealership goals can be a daunting task. Keeping these plans simple enough to understand how they will impact the manager's pay check, while still getting the behavior and performance you desire are still elusive targets for many dealers, GMs and Controllers. Jeff Sacks is a long-time student of dealership pay plans and will provide for you a process for pay plan creation that will avoid the mistakes and backfires that often end up over-paying or even worse- rewarding non-productive behaviors. Pay-For-Performance is a worthy goal- now learn how to create pay plans that truly work in sync with your intentions. Learn More

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