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DEALERSEDGE Welcome to DealersEdge
Advanced Management Education for Top-Tier Auto Dealership Managers
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  1. How to Use Blogging and Social Networking to Promote Your Dealership

    DCE1 How to Use Blogging and Social Networking to Promote Your Dealership

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch
    Original Air Date:
    Program Length: 2 hour 05 minutes

    Presenting free and low-cost tools and techniques for employing "Blogging" and "Social Networking" platforms to build organic search results for your dealerships Website. Most of you already know that effective use of blogging and social networking can drastically and immediately improve your visibility on search engines. You just may not be familiar with the basics of how to get started.

    * Which free Internet Blogging platforms are best?
    * Which Social Networking sites should I employ?
    * Just how to I get started?
    * Are there secrets about how and what to write?

    Brian will remove the mystery and get you on your way to exploiting this relatively new and virtually cost-free method of promoting your dealership and reaping increases in organic Internet sales leads. Spend just 2 hours with Brian and you are guaranteed to come away with an easy-to-follow action plan for employing these new digital marketing tools in your dealership. It's easier than you think! Learn More
  2. Business Math for Parts Managers

    DCE3 Business Math for Parts Managers

    $298.00

    (Recorded Webinar)
    Presenter: Mike Nicholes
    Original Air Date:
    Program Length: 1 hour 26 minutes

    The times demand that Parts Managers, General Managers, CFOs and Dealers know how to analyze their parts business to effectively forecast and plan net profit improvements. Set aside 90 minutes to spend with Mike Nicholes as he takes you step-by-step through the whys and hows of his list of Critical Measurements and Key Indicators. 2009 is a crazy year in the auto dealership business. Not only do you have to contend with the uncertainty of working through difficult economic conditions, now many are wondering if they will survive the cut and still be in business after 2010. Plan for Success! But, if yours is a well-run store, your prospects for survival are already good. Smart dealers and managers are planning right now not only for survival, but the opportunity to win big once the recovery is in full swing. To achieve success in the face of this challenge, you need the analytical tools to guide your decision making. You could just throw some numbers on a spreadsheet and then hope for the best - or - you could do your homework and produce truly meaningful forecasts and business plans. If you would like some help in mastering the math behind the spreadsheets - then an hour or two with Mike Nicholes is what the doctor ordered. Learn More
  3. Labor Law Basics for Dealership Managers

    DCI2 Labor Law Basics for Dealership Managers

    $298.00

    (Recorded Webinar)
    Presenter: Jed Marcus, Esq
    Orginal Air Date: September 17, 2009
    Program Length: 1 hour 42 minutes

    Every day dealerships get caught up in costly disputes involving the minutia of the many labor laws. And then changes in the laws – ADA, FMLA and FLSA can add to the confusion. Jed will share with us some practical ideas about how dealership managers can be fore-armed for costly and time-consuming employee or government disputes. Here’s one to consider: What should a sales manager do if a salesman refuses to work on Saturdays or Sundays for religious reasons? Learn More
  4. Email Marketing Techniques & Templates for Service Department

    DCI3 Email Marketing Techniques & Templates for Service Department

    $298.00

    (Recorded Webinar)
    Presenter: Peter Martin
    Orginal Air Date: September 29, 2009
    Program Length: 1 hour 38 minutes

    Many seem to think that email marketing in the dealership environment is only for selling cars. The fact is that this medium is a much better fit for building and maintaining customer relationships. Learn how to employ this highly effective tool to build service volumes and develop an army of highly connected customers - Connected to what? – Connected to your dealership! Learn More
  5. How to Create Online Content that Builds Traffic, Leads and Sales

    DCJ1 How to Create Online Content that Builds Traffic, Leads and Sales

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch
    Orginal Air Date: October 1, 2009
    Program Length: 1 hour 29 minutes

    Creating online content that is SEO compliant and very effective — Blogs, Press Releases, eZines and more. The best way to by-pass the lead aggregators is to drive traffic to your own Website. Creating content that changes regularly is one of the best ways to achieve that goal. Brian Pasch returns with some easy-to-use writing templates that can make this task a whole lot easier. Learn More
  6. Creating a Compensation Plan for your Dealership - Plus What's New in Pay Plans

    DCJ2 Creating a Compensation Plan for your Dealership - Plus What's New in Pay Plans

    $298.00

    (Recorded Webinar)
    Presenter: Mike Bowers
    Orginal Air Date: October 8, 2009
    Program Length: 1 hour 53 minutes

    Controlling compensation in a dealership environment is a difficult task. Join Mike as he provides you with a step-by-step action plan for putting some reason and value behind your compensation policies. Mike will also share the best dealership pay plans from our recently revised Pay Plan Manual. Learn More
  7. Key to Improving Service Sales, Profits and Productivity

    DCK1  Key to Improving Service Sales, Profits and Productivity

    $298.00

    (Recorded Webinar)
    Presenter: Richard Owen of ROI Consulting and Training
    Original Air Date: November 5, 2009
    Program Length: 1 hour 52 minutes

    A cold, hard fact of life is that we are selling a lot fewer vehicles these days.  And while that has a primary impact on the variable operations of the dealership, those of you responsible for the fixed side of the business are seeing its impact as well.  Just the reduction of warranty and get-ready service income is enough to get your attention.  So if your concerns center on keeping your shop busy, selling more labor or improving technician productivity and overall profits, then you will not want to miss this session with veteran trainer Richard Owen.  Richard is a training pro and will deliver a long list of strategies you can employ today to help pump some life into your Service Department.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  8. New Directions in Dealership Succession Planning it's getting more complicated.

    DCL2 New Directions in Dealership Succession Planning it's getting more complicated.

    $298.00

    (Recorded Webinar)
    Presenter: Rick Kotzen, Ron Sompels, and Marv Hills of Crowe, Horwath LLP.
    Original Air Date: December 10, 2009
    Program Length: 1 hour 44 minutes

    Forget what you think you know about Succession Planning for your dealerships.  Big changes are coming.  Automakers have taken note of the turmoil in the dealer body caused by factory bankruptcies, dealers bailing out, relocations, consolidations, and more.  OEMs will want to have a more explicit say in how a dealer passes ownership of the family business.  That’s a “game changer,” folks.  What will the role of the dealership general managers be in this new scheme? How will the manufacturers’ criteria change? What new tax laws are coming? Are there new estate planning techniques? What does all this mean for car dealers, their families, and their dealership managers? Learn More
  9. Building Service Sales with the “WalkAround”

    DCL3 Building Service Sales with the “WalkAround”

    $298.00

    (Recorded Webinar)
    Presenter: Tyler Robbins of ATi- Automotive Training International
    Original Air Date: December 17, 2009
    Program Length: 1 hour 8 minutes

    We all know what the WalkAround selling process is, but few employ it to its maximum potential.  Join us as Tyler Robbins takes us step-by-step through the elements of this powerful selling approach.  The aftermarket has become proficient at using this process for cherry-picking high gross repair work from customer’s vehicles.  If you have the vehicle in your shop and don’t point out these needed items – someone else will! Learn More
  10. How to Get Your Banker to Say Yes!

    DDA2 How to Get Your Banker to Say Yes!

    $298.00

    (Recorded Webinar)
    Presenters: Dave Jarrett and Jodi Kippe of Crowe Horwath Dealership Services Group
    Original Air Date: January 14, 2010
    Program Length: 1 hour 31 minutes

    Even though the federal government has pumped billions of dollars into the banking system, the days of easy loans and credit are gone, at least for now.  Bankers are running scared and typically start more conversations armed with reasons to say “NO” to your credit or loan applications.  But that doesn’t mean that financing can’t be done – It just means you need some inside knowledge defining the situations and circumstances that will produce the desired “YES!”  Putting yourself in the bankers’ shoes, understanding their objectives and comfort areas can go a long way toward winning the day.  Join us on as two pros from Crowe Horwath will discuss with us how to give your banker more reasons to say “YES!” Learn More

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